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Selected engagements

The archive.

Four engagements documented in full. Each follows the same structure — the problem as it actually presented, the strategy chosen and why, what was built, and what it produced. The reasoning matters more than the number; a result without a method is an anecdote.

Case No. 001Paris / 2025
R—K Atelier case study

R—K Atelier

Brand Strategy · Performance Media · Lifecycle & CRM

A 90-year-old Parisian maison with a wholesale-dependent business and no direct customer relationship. Built the positioning, the acquisition engine and the retention layer that took direct-to-consumer from a rounding error to a third of revenue.

31%of revenue from DTC

Case No. 002Lisbon / 2025
Hôtel Sable case study

Hôtel Sable

Performance Media · Analytics · Lifecycle & CRM

Four properties, ninety percent of bookings arriving through OTAs at eighteen percent commission. Rebuilt direct booking as the primary channel and moved twenty-two points of volume off the platforms.

+22ptsDirect booking share

Case No. 003Los Angeles / 2024
Objet case study

Objet

Lifecycle & CRM · Analytics · Content & Search

A DTC skincare brand adding customers quickly and losing them faster. Rebuilt the retention economics until acquisition became affordable again.

19% → 44%Repeat purchase rate

Case No. 004San Francisco / 2024
Prop Films case study

Prop Films

Brand Strategy · Content & Search · Performance Media

An independent studio launching a paid membership into a market that had decided it already had enough subscriptions. Built the audience first and the offer second.

31KPre-launch list