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Enquiries

Collaborate on
the exceptional.

Accepting select engagements from Q4 2026. I hold two to three active engagements at a time, which keeps the work senior and the attention undivided.

Direct

studio@annakapliienko.com
Based in

Los Angeles / California

What to include

A first email that covers these usually gets a substantive reply rather than a request for a call to establish them:

  • The business — what you sell, roughly what scale, and to whom.
  • The problem as you currently understand it.
  • What has already been tried, and what happened.
  • The decision this engagement needs to support, and by when.

Ways of working

Strategic Retainer

Ongoing partnership as the senior marketing mind in the room. Strategy, media oversight and team development, typically three days a month over twelve months.

Growth Sprint

A defined 90-day engagement against one objective — a launch, a market entry, a turnaround on a channel that has stopped working.

Fractional Marketing Lead

Embedded leadership for early-stage brands making their first senior marketing hire. Owns the plan, the budget and the first hires, before the role justifies a full-time seat.

Advisory

Monthly counsel for founders and marketing leads who need a second opinion rather than a second team.

Before you write

What size of business do you work with?
Most often between £500K and £15M in revenue — past founder-led marketing, not yet carrying a full senior in-house team. Below that, the honest answer is usually that you need an operator rather than a strategist.
Do you execute, or only advise?
Both, depending on the engagement. Strategy work that stops at the recommendation tends not to survive contact with a real quarter, so I usually stay through build and launch, then hand over with documentation and training.
How are engagements priced?
Retainers are monthly against a defined scope. Sprints are fixed-fee. I do not price on a percentage of media spend — it creates an incentive to recommend more spending, which is the wrong incentive to introduce into this relationship.
How quickly can you start?
I hold two to three active engagements at a time. Current availability is from Q4 2026, and diagnostic work can usually begin sooner.